Wing Lam is the eldest of the three founding brothers and the enigmatic character widely recognized as the face of the iconic Wahoo’s Fish Taco brand. A 30-plus-year restaurant industry veteran, he is often in the public eye participating as a panelist and speaker at global events such as the IEG Conference and guest lecturing for MBA programs at Yale, UCLA and USC. In addition to being featured on the ABC hit show “The Secret Millionaire,” Lam also starred in a national Merrill Lynch commercial and two Food Network shows, "Unwrapped" and "Beach Eats USA," he actively supports and attends many national and local community-based events.  Wing and his brothers have been named among the 500 Most Influential by the Orange County Business Journal, with Wahoo’s Fish Taco the recipient of the Golden Foodie Award and Best OC Brand by OC Weekly. Wing graduated from San Diego State University with a  B.S in science and a minor in Spanish.   Wing has been a long-time wine judge at LA Wine and Spirits competition.